Chiropractic Marketing Ideas
Ben Cummings
 Let’s get down and dirty about Chiropractic Marketing Ideas – A Realistic Approach.
A successful approach to chiropractic marketing is one that involves multiple Marketing Poles in the water. My target goal for a chiropractic office is 50 new patients monthly. Now right now that might sound tough to get – but it is relatively easy when you reverse engineer the entire marketing process.
How Many Marketing Poles Will You Need?
Maybe right now you are only averaging 10 new patients. How do you transition from 10 to 50 new ones monthly? We reverse engineer and figure out how many poles you must “set up” to hit your goal of 50:
Answer: 25 marketing poles. That is pretty acurate. If someone held a gun to your head and said, “Ok buddy – you have to find a way to implement 25 marketing ideas, or you’re a gonner,” guess what? You could find a way to do it! The first thing I do when a private client hires me for direct access consulting, is I ask him to list all the marketing programs he has in place currently. Usually he struggles to list 5 things! Well, duh, no wonder you’re lacking for patients. Yet, this doctor is sitting there telling me he wants to average 50 new ones (or whatever).
It is readily apparent what the problem is, don’t you think? He has a major gap between the number of patients he desires compared with the number of Marketing Poles he has implemented. It’s pretty simple when you view the entire marketing process in this light, isn’t it? This doctor needs…
More Poles in the Water… if he is truly serious about catching more fish.
Sherlock Holmes made famous the concept of deductive reasoning and we can apply a similar mindset to chiropractic marketing ideas. Set a firm number of how many new patients you would like to average monthly. Then, simply apply the Marketing Poles in the Water mathmatics to come up with a realistic number of marketing projects you are going to have to get in place if you REALLY are serious about hitting that goal.
As an aside, if you are struggling to come up with marketing project and ideas to implement, well that is the exact reason we started this membership site. There are over 300 online training videos, hundreds of marketing downloads and tactics, as well as thousands of ideas born from the mouths of successful chiropractors in our active chiropractic forum.
Would you like to learn the marketing lesson that I learned from a grumpy old man while vacationing in Wild Dunes, SC? It explains why chiropractors who implement multiple things at once tend to get overall BETTER results and until now you may not have understood why…
Click here to read Part 2 of this Article ->
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