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| “I’ve been in practice 21 years can say without reservation that this information is the best. Since joining we’ve increased our income $6,000 per month and paid off $144,400 in debt. Ben has changed my life.” – Dr. Greg Henderson
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“In just 6 months we have doubled the amount of money I was making. You’ve enabled my husband and I to have the freedom to take several vacations per year. Thank you for helping me to develop the practice I imagined years ago.” – Dr. Kathleen Ledet
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“Thanks to you my number of new patients has doubled and referrals have increased three times. My case average went from $1,200 to $2,050. Most importantly, I’m only working 20 hours a week yet I doubled my practice.” – Dr. Gregg Nielsen, Wisconsin
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“Over the last 12 months I have made $75,000 using just one tip. Since using your information, I have attracted over 500 new patients into my practice.” – Dr. Richard Reiner, Florida
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“Since I’ve started with you, my gross monthly income has increased over $20,000 per month. In a nut shell, you are the best!” – Dr. Larry Miller |
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Privacy Policy: Your email address is never, ever, ever shared with anyone!
Scouts honor! Watch chiropractic marketing tutorials for free.
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 Download: Patient Flood Secret – Exact method used by doctor to get 150 new patients in 90 days, with little marketing budget
Download this report which details the exact method used by a doctor to get 150 new patients in 90 days with very little marketing budget. Download Instantly . . . keep reading
 Download: Thirty-five Back Issues of the #1 chiropractic marketing newsletter on the Planet
Download 35 back issues of Ben Cummings Killer Practice Building Newsletter, over 420 pages, previously sold for $1400 retail. Hundreds of specific chiropractic marketing tips, ads, and strategies. Download Instantly . . . keep reading
 Download: Super-Focus Goal Setting Report for Chiropractors
This Practice Building Center "white paper" on effective practice goal setting teaches my 4 step procedure for getting super-focused on what matters most in your practice. It has worked wonders for our Coaching clients and it can for you too . . . keep reading
 Download: The Unused Benefits Letter
The Benefits Letter is a very clever strategy. It can be used by any doctor who has insured patients. One doctor in our Mentor Program told me that my Benefit Letter marketing program has made him +$7,000 every December he has used it. That provides a nice income surge in the practice. Every penny counts! When you see how easy this is, I think it’s something that you too will desire to use each year . . . keep reading
 Download: The $25,000 Key Tag Letter Revealed
Download shows how the lowly key tag is elevated to a practice building weapon with this letter that generated $25,000 for many doctors. Is it possible to bring in five figures from a 60-cent plastic thingie? . . . keep reading
 Audio Report: The Snowball Phenomenon – Why do top practices generate so many patients?
Listen to this Audio Report that teaches the "secret architecture" behind what high volume practices are really up to behind the scenes. Explains how to get busy and stay busy with patient flow, how it works and how to harness this to kick in for your practice. Listen here . . . keep reading
 Audio Report: How to Get & Use Patient Testimonials
Listen to this Audio Report explaining how to get and use patient testimonials in very creative ways. It’s all about shifting buying criteria such that you appear as the obvious choice to patients and testimonials is one excellent tool for doing this. Listen here . . . keep reading
 Download: Free Month of Care Strategy
A great tactic if you’re starting out (or flat) is to offer a free month of care. This is working brilliantly for Top Dogs and Young Guns. Here is a form that explains how this works to the patient as created by Super Top Dog Dr. Greg Nielsen . . . keep reading
 Download: Dr. Nielsen’s Val Pak Advertisement
Member Dr. Nielsen was kind enough to share with us his latest successful Val Pak advertisement. Great example of creative use of val pak, many good ideas here . . . keep reading
 Download: Newspaper Ad Gets 30 Patients Consistently
Here is an actual copy of the newspaper ad that takes a charity angle, averages 30 new patients when its run. I am a big believer in taking a charity marketing approach to practice promotion, as it can yield very high R.O.I. . . . keep reading
 Download: How to Get Medical Referrals
Doctors can earn a substantial living, from the referrals given by other medical professionals. Doctors erroneously believe that medical referrals can’t be cultivated. This report reveals a Letter of Introduction and a proven approach that works in the real world. . . . keep reading
 Download: Advertising Fee Reduction Letter
Save $$ on advertiing, using this letter. We’ve saved over $100,000 over the years in reduced advertising costs using this word for word letter. One doctor client immediately saved $500 a month in advertising fees, after showing him how to use this letter. COMPLETE LETTER, DOWNLOAD AND INSTRUCTIONS FOR HOW YOU CAN SAVE $$ ON PAID ADVERTISING . . . keep reading
 Download: "The Chiropractic Millionaire Next Door"
Download this special report which is about what to do when your practice is slowing down! A contrarian’s approach to re-focusing a struggling practice. The power of "high-yield marketing projects"… the power of compounding marketing yields… and the secret behind frugality in practice, when it counts most. This report can change your financial future . . . keep reading
 Download: "The Cash Flow Accelerator Strategy"
Download this special report which details a rare strategy being used by only a select few of my D.C. clients, however it can cause a true "patient explosion" in your practice the very first month it is used. Best part, costs very little to implement but it admittedly will require a certain "leap of faith" because this contrarian strategy runs counter to all your experiences as a health care provider. . . . keep reading
 Download: How to Shut Down Unfair Independent Medical Examiners Tactics
Download this form to counteract the unfair tactics being used by so-called "Independent Medical Examiner’s." All you have to do is hand this worksheet to your patient a day or two before they report for their IME appointment. Your patient simply fills out the worksheet and gives it back to you. All you have to do is compare the IME Worksheet your patient filled out to the IME Report. If the worksheet and the report do not match, then the IME doctor has some explaining to do and your chances of getting paid dramatically increase . . . keep reading
 Download: Getting Paid for Whiplash Form
The New Economy has resulted in changes how DC’s handle P.I. cases. Sad to say, DC’s can no longer bill the other person’s car insurance company and expect to get paid for services rendered. (The patient gets the check and spends it without paying us) Mysteriously, the patient cannot be found ever again. I’m attaching Dr. Nielsen’s new form that he is using that enables him to get paid in a nearly risk-free way on whiplash/PI cases. Download here . . . keep reading
 Download: One Piece of Paper Makes Doctor $44,000 Monthly
This one piece of paper made one doctor $44,000 a month, with no risk. Simple strategy for offering "maintenance health programs" which enable you to charge a fee monthly, to the patients credit card. Most practices are making $15,000 a month once the program is established. Others make more! All from one piece of paper. Download here . . . keep reading
 Download: Mapping Out Your Marketing Plan
This one page tool organizes and tracks your complete Practice Promotional Campaign. Clients have used this tool for years, to build practices. Download here . . . keep reading
 Download: The V.I.P Patient Treatment Checklist for Wowing the Daylights Out of Patients
The foundation of practice referrals is to impress new patients with your service and competency, right away. The secret to building a referral based practice is cultivating the art of treating patients like V.I.P.’s Nothing does this like a wow experience. From my private files, here is the Wow Checklist. Download here . . . keep reading
 Download: The Referral Survey
Once you’ve laid the groundwork for referrals, how do you proactively generate them without offending patients? The solution is a tool I’ve been using for years with great success, called The Referral Survey! Download here . . . keep reading
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 Video Episode #46: How to Make Gorgeous Online Videos for Your Chiropractic Office in Under 3 Minutes!
On this weeks online Web TV episode Ben reveals a free way to quickly make killer looking online videos such as an office tour in under 3 minutes. (The quality will just blow you away, AND you can add promotional messages throughout in text.) I review a controversial course and pull no punches. And, Dr. Nielsen shares how he finds and keeps good staff. Watch it NOW! . . . keep reading
Members-Only Content for Episode #46: How to Use Animoto.com to Make Gorgeous Looking Online Videos in Under 3 Minutes!
Welcome member! Below you will find some members-only resources that are, in my opinion, often the best part to learn which is why we keep them private for members only: Here i . . . keep reading
 Video Episode #45: How to Get Patients With a Facebook Fan Page!
On this weeks online Web TV episode Ben reveals a unique way to attract patients with something called a Facebook FAN Page! A free tool that allows you to post to 30 social media sites such as Facebook and Twitter, with one click of the button. And, Dr. Nielsen rants about why doctors are failing to get patients on maintenance care. Watch it NOW! . . . keep reading
The May 2009 Practice Makeover Newsletter & Audio — The Facebook Marketing System, Unleashed!
Hello my friends! Below you will find this months Practice Makeover Newsletter (downloadable as a PDF file) as well as the Audio Content for this Month (about 45 minutes long.) Plus links to other res . . . keep reading
Facebook Marketing 101: Five Videos Walking You Through the Basics of Setting Up Your Chiropractic Practice Account
These five videos teach you Facebook 101 on how to setup and use a personal Facebook account… how and why to add friends… also even a video on Facebook Ads! . . . keep reading
Facebook Fan Page: Video Tutorial
Video Shows You What It Is, How It Works, and Why You Need One for Your Chiropractic Practice. This video is a "walk through" that uncovers a new opportunity to market your chiropractic practice that many never new existed. (Well now you do!) . . . keep reading
Facebook Fan Page Marketing Unleashed: Five Video Tutorials on Developing a Fan Page for Your Chiropractic Practice!
Here are five walk-through video tutorials teaching you how to set up a really effective and interactive Facebook Fan Page including how to even set up your own FREE Discussion Forum to actively keep your practice "top of mind" . . . keep reading
 Video Episode #44: How to Get Patients With Your Own FREE Internet Talk Show!
On this weeks online Web TV episode Ben reveals a hot new FREE way to attract patients with a series of internet talk shows. What to do if you have hundreds of patients but failed to capture their email addresses. A hot new resource Ben just discovered that costs only 12-cents. And, Dr. Nielsen’s in the studio and shares a postcard marketing secret. Watch it NOW! . . . keep reading
 Podcast Episode #10: Mastering the Psychology of the Insurance Encounter With New Patients
On Podcast Episode #9 Ben Cummings reveals how he’s been helping private clients get top Google rankings and attracting patients (for free) using YouTube and other online videos such as an office tour. This was recorded from the airport… so it’s a bit unique:) Turn up your speakers and listen here or download the MP3 below to your iPod or favorite MP3 player. Let us know what you think about this episode! . . . keep reading
 Podcast Episode #9: Top Secrets Behind Getting Patients With YouTube Chiropractic Marketing
On Podcast Episode #9 Ben Cummings reveals how he’s been helping private clients get top Google rankings and attracting patients (for free) using YouTube and other online videos such as an office tour. This was recorded from the airport… so it’s a bit unique:) Turn up your speakers and listen here or download the MP3 below to your iPod or favorite MP3 player. Let us know what you think about this episode! . . . keep reading
 Video Episode #43: Chiropractic YouTube Marketing!
On this weeks online Web TV episode Ben reveals new feature on YouTube that lets patients Facebook and Twitter your videos with one-click. A successful doctor explains why patients don’t come back after the first visit. How to get staff to bring in new patients. Watch it NOW! . . . keep reading
 Video Episode #42: Where the HECK Are All My Referrals Hiding?
On this weeks online Web TV episode Ben reveals where referrals are hiding in your practice. A jaw-dropping wow factor case study. How one piece of paper grew a practice. Watch it NOW! . . . keep reading
 Video Episode #41: A Video Marketing Tip, How to Dominate Google in 4 Hours & Chiropractic Blasphemy
On this weeks online Web TV episode Ben reveals a video marketing tip. How a doctor dominated Google in 4 hours. A doctor performs a blatant act of chiropractic blasphemy. Watch it NOW! . . . keep reading
 Podcast Episode #8: Interview With Dr Matthew Loop How to Use Social Media to Get Patients
On Podcast Episode #8 Ben Cummings interviews social media marketing pro Dr Matthew Loop on how to attract patients using networking websites. Turn up your speakers and listen here or download the MP3 below to your iPod or favorite MP3 player. Let us know what you think about this episode! . . . keep reading
How to Rate the Practice Makeover Show on iTunes
Would you like a free 52-minute audio program that I created called "How Three Doctor Went All Cash & Lived to Tell About It"? It’s an awesome audio. If you will go on iTunes and search under . . . keep reading
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Video Episode #45: How to Get Patients With a Facebook Fan Page!
By Ben Cummings
On this weeks online Web TV episode Ben reveals a unique way to attract patients with something called a Facebook FAN Page! A free tool that allows you to post to 30 social media sites such as Facebook and Twitter, with one click of the button. And, Dr. Nielsen rants about why doctors are failing to get patients on maintenance care. Watch it NOW! . . . keep reading
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