http://www.practicebuildingcenter.com

The Big Push
Ben Cummings

Are you ready for the Big Push? The Big Push is an annual habit my clients partake in. Typically we get off focus during the holidays. The Big Push is about getting re-focused like a laser beam the first 30 days of the New Year. It’s about starting your year with a financial bang. The Big Push is one of the most important things you can do to focus the practice

It’s about momentum

Have you ever gone skiing? The first time I went was a scary experience. You feel uncomfortable with the new skill. To a degree you feel helpless and hope you just don’t fall. As luck would have it, my first time on the ski slopes was with two of my brothers – both avid sportsmen, both born skiers. They decided to take me up one of the most challenging hills, to prank me!  Well, I’m not sure exactly how I made it down the hill in one piece. All I remember was that I let momentum do all the work.

In the world of private practice, it seems the moment the doctor takes his eye off the practice we see it stagnate or decline. This happens frequently to practices during the latter part of December. In working with doctors over the last 8 years, I’ve observed that it takes three months for them to recover from their December! You see, doctors start relaxing their focus in December. It becomes easier and easier… and easier to set things aside. It often takes 1/3rd of the New Year for them to get back on focus and “recover” from the bad habits that cemented during the holidays.

It’s about momentum. When the doctor is focused on practice goals and gets in the habit of hitting them, he/she is more likely to continue the upward trajectory. This is why I focus my clients attention back onto practice building the first 30 days of the New Year. Such downward momentum carries them into a successful year!

The Big Push

How can you make sure this problem doesn’t happen to you? We put all our clients through an annual ritual that I call “The Big Push.” The Big Push is about FORCING yourself to put a major emphasis on practice building in the first month of the New Year.

If I can get doctors to do the Big Push the first 30 days of the New Year, I can almost guarantee they will have a successful year. It seems their effectiveness (or lack of it) during the first 30 days of the New Year is a measure of their commitment for the year to come.

Are you ready for the Big Push? If you did $30k in collections in December, are you prepared to do whatever it takes to do $32,000 to $35,000 in collections in January? Why not kick start the New Year with a major focus towards practice success and prosperity?

Doing so will…

  • Build your self-esteem
  • Let staff know you’re “back to business”
  • Help pay off some of those holiday debts!

Aren’t a Member yet?

Consider all that a membership to Practice Building Center online can offer you!



© 2004 PracticeBuildingCenter.com All Rights Reserved. Reproduction without permission prohibited.


This entire website is focused on one thing: maximizing what you can make running your chiropractic practice. If you're looking to find out why 5,000 doctors in over 16 countries hang on my every word, when it comes to practice building advice then listen to this Special Message:


The bottom line is that this website is where top doctors gather to share killer ideas, tips, and insider tactics. Find out why 8 of the 10 largest practices in the country are Members.

To find out how to get a mountain of Free Practice Building Tools jam-packed with immediately usable secrets worth $1,970 for free... Click Here Now!

<b>FEATURED ARTICLES</b>
Dr. McGregor's $40,000 Christmas Letter Revealed!Dr. McGregor's $40,000 Christmas Letter Revealed!
Here's a sneak peek of a letter that has raked in $40,000 in fat profits in a matter of a few weeks! Dr. McGregor's $40,000 Letter is a model that can be duplicated in virtually every practice, through a process of strategic 'modeling.' Letter revealed... . . . keep reading

Warning: Are YOU Guilty of Not Backing Up Your Office Computers Frequently Enough?Warning: Are YOU Guilty of Not Backing Up Your Office Computers Frequently Enough?
43% of computers crash and their data lost forever. This would be a "situation critical" if it occurs in your chiropractic office. Ben has uncovered a dirt cheap back up service that works automatically... so that you don't have to remember to back up. Source revealed in article . . . keep reading

The Biggest Mistakes Made in Setting Practice Goals that Cost You!The Biggest Mistakes Made in Setting Practice Goals that Cost You!
Ben has worked with over 5,000 DC's around the globe and one of the most powerful things a client can do is to set and prioritize practice goals. It acts as a super-charger and often enables the doctor to increase income 33% or more in a short period of time. However Ben has identified numerous mistakes made in the way doctors set practice goals and this eye opening article reveals 4 common mistakes... . . . keep reading

The Secret Source for Getting Your Own Personalized Handwriting Font to Use in Your Marketing!The Secret Source for Getting Your Own Personalized Handwriting Font to Use in Your Marketing!
Article reveals how to get a font created that perfectly matches your own handwriting, for all sorts of creative marketing uses to grow your practice, including: simulating handwriting on envelopes, thank you notes, postcards, you name it! . . . keep reading

Audio Tutorial: Huge Opportunities in Renewable Monthly Membership Programs in the D.C. Practice!Audio Tutorial: Huge Opportunities in Renewable Monthly Membership Programs in the D.C. Practice!
Audio lesson explains how a client is right now making $23,000 in monthly cash flow, with 3 renewable 'membership programs', that any doctor could mimic. Click here to listen... . . . keep reading



Video Tip of Week: How M.D. Referrals Added $80,000 a Year to This Practice!Video Tip of Week: How M.D. Referrals Added $80,000 a Year to This Practice!
Watch this video of Ben Cummings teaching how a doctor made $80,000 from M.D. referrals. MD's hate chronic back pain cases and will happily refer to DC's if you position yourself properly as this video shows... . . . keep reading

Video Tip of Week: The Support Our Troops Campaign that Made a Doctor $35,000 in 4 Weeks!Video Tip of Week: The Support Our Troops Campaign that Made a Doctor $35,000 in 4 Weeks!
Watch this video of Ben Cummings showing you the Support Our Troops Campaign that made this doctor $35k in 4 weeks; made him a 50:1 ROI; and got him coverage in 6 newspapers and 1 TV interview. Wow!! . . . keep reading

Video Tip of Week: How to Turnkey Your Practice Marketing!Video Tip of Week: How to Turnkey Your Practice Marketing!
Watch this video of Ben Cummings teach and show you examples of how doctors are turnkeying their marketing and taking a "systems approach" to attracting new patients. Understanding this video will make your efforts far more successful! . . . keep reading

Video Sneak Peek: Insiders Tour of a Successful Practice!Video Sneak Peek: Insiders Tour of a Successful Practice!
Want to see what the inside of a successful practice looks like? Watch as this Doctor gives us an insiders tour of its inner workings. This one's a mind expander for sure! Click here to watch video . . . keep reading

Video Tip of the Week: The Boomerang Letter!Video Tip of the Week: The Boomerang Letter!
Video teaches you the Boomerang Letter Strategy - what I consider to be the ultimate reactivation program in existence! See what it looks like, how to use it, and how much it can make you. Great stuff found only on this new video! . . . keep reading

Video Tip of the Week: Making Doctors Famous!Video Tip of the Week: Making Doctors Famous!
This Video is so inspiring! It shows what 5 doctors are doing to get famous and how they're making things happen in a BIG way! Five case studies revealed plus a special update of what's happened since my 72 hour publicity challenge. Exciting stuff on this video! . . . keep reading


Dr. McGregor's $40,000 Christmas Letter Revealed!
By Ben Cummings
Dr. McGregor's $40,000 Christmas Letter Revealed! Here's a sneak peek of a letter that has raked in $40,000 in fat profits in a matter of a few weeks! Dr. McGregor's $40,000 Letter is a model that can be duplicated in virtually every practice, through a process of strategic 'modeling.' Letter revealed... . . . keep reading
Warning: Are YOU Guilty of Not Backing Up Your Office Computers Frequently Enough?
By Ben Cummings
Warning: Are YOU Guilty of Not Backing Up Your Office Computers Frequently Enough? 43% of computers crash and their data lost forever. This would be a "situation critical" if it occurs in your chiropractic office. Ben has uncovered a dirt cheap back up service that works automatically... so that you don't have to remember to back up. Source revealed in article . . . keep reading
The Biggest Mistakes Made in Setting Practice Goals that Cost You!
By Ben Cummings
The Biggest Mistakes Made in Setting Practice Goals that Cost You! Ben has worked with over 5,000 DC's around the globe and one of the most powerful things a client can do is to set and prioritize practice goals. It acts as a super-charger and often enables the doctor to increase income 33% or more in a short period of time. However Ben has identified numerous mistakes made in the way doctors set practice goals and this eye opening article reveals 4 common mistakes... . . . keep reading
The Secret Source for Getting Your Own Personalized Handwriting Font to Use in Your Marketing!
By Ben Cummings
The Secret Source for Getting Your Own Personalized Handwriting Font to Use in Your Marketing! Article reveals how to get a font created that perfectly matches your own handwriting, for all sorts of creative marketing uses to grow your practice, including: simulating handwriting on envelopes, thank you notes, postcards, you name it! . . . keep reading
Audio Tutorial: Huge Opportunities in Renewable Monthly Membership Programs in the D.C. Practice!
By Ben Cummings
Audio Tutorial: Huge Opportunities in Renewable Monthly Membership Programs in the D.C. Practice! Audio lesson explains how a client is right now making $23,000 in monthly cash flow, with 3 renewable 'membership programs', that any doctor could mimic. Click here to listen... . . . keep reading
More HeadlinesMore Headlines   

 Tip of the Week
 Discussion Forum
Discussion Forum
Search Discussion